Plim Swiss and BMW

Plim Swiss & BMW

BMW’s products speak to dynamics, joy and passion. They have created a range of high-end bicycles focused and sold primarily in the European marketplace.

Lucid contributed to this product line and worked in conjunction with Plim Swiss & BMW to create a showpiece for this line. This innovative package design was created to reflect the dynamics of the performance headgear. Unique to this concept is the metal space frame that cradles the helmet, adding a sense of luxury and style.

Package Design

Plim Swiss & BMW

BMW’s products speak to dynamics, joy and passion. They have created a range of high-end bicycles focused and sold primarily in the European marketplace.

Lucid contributed to this product line and worked in conjunction with Plim Swiss & BMW to create a showpiece for this line. This innovative package design was created to reflect the dynamics of the performance headgear. Unique to this concept is the metal space frame that cradles the helmet, adding a sense of luxury and style.

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Package Design